to the other side (of the camera)

    While Melanie and I were shooting material for this year’s New Zealand Post annual report there was a hic-up with the models for the cover shoot. NZ Post wanted a ‘real Kiwi courier at a real Kiwi front door’. The upshot? Melanie in front of the camera, as our son answers the door. As you can see, he was pretty excited to find out what might be in the box from the nice NZ Post courier! It’s a great day when photography is real!
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    Not one single click in Photoshop. Thank you Winston! I need to say right from the outset that I’m not much of a follower of politics. I like to take photographs that meet my client’s brief. As a photographer it’s always fun to see your work out there in the public eye, on a billboard, a magazine cover, a website, a package, a menu or a cookbook. And it’s really refreshing to see one of your images out there still intact as an egalitarian photograph! What’s an egalitarian photograph? This election’s billboard photograph of Winston Peters is what I mean by an¬†egalitarian photograph. How is that? Well, I shot it, I downloaded it to my computer, and I gave it to the client, in this case the NZ First Party. I didn’t hand it to a PR company or spin doctor. I didn’t turn it from a photograph into a painting or an illustration. I was driving. I saw Winston’s billboard. I pulled over. I got out. I got up close to the billboard. Every pore and wrinkle was intact.¬†I silently thanked the graphics designer who laid out the billboard. Thank you for leaving my photograph of Winston true!   […]
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